Training at NACE 2010

ASRW – Bringing the Best to You!
By Ron Pyle on August 23, 2010
    
    Over the past several years, our Automotive Service and Repair Week (ASRW) planning teams noted that professional independent service providers desired more direct interaction with automakers and tool and equipment manufacturers.
As we developed the Congress of Automotive Repair and Service (CARS) into a full-fledged exhibition to complement its established reputation as a premier education and networking event, we purposefully invited the leading vehicle manufacturers to expand their presence at ASRW. Ford, General Motors (GM), Toyota, Chrysler and several others had traditionally been anchors at the International Autobody Congress and Exposition (NACE) where they promoted their wholesale crash parts programs and contributed a great deal to the technical education offerings.
    In spite of the effects of the recession and the federal programs instituted to stimulate GM and Chrysler, several automakers participated at ASRW in 2009 and are planning to return this October. This is encouraging and will be warmly welcomed by mechanical and collision repairers.
    Furthermore, this year’s events will feature the addition of a tool and equipment pavilion, populated by members of the Equipment and Tool Institute (ETI). We truly appreciate ETI’s decision to participate in this year’s ASRW events, and the premier repair shops recognize the importance of being properly equipped in order to service and repair the modern vehicles that are showing up in their bays.
    ASRW is designed for the serious automotive service professional. The audience has spoken, and it demands access to information, education, training, networking and products that are relevant in the complex and demanding business of automotive service and repair. Every week we are hearing more and more about the challenges of keeping current with technology, management best practices and the increasingly confusing and complex regulatory environment.
    In the movie “Field of Dreams,” the lead character was determined to create a baseball field special enough to attract the best players. “Build it, and they will come” became a part of our vernacular due to the popularity of the movie, but we know it isn’t that simple.
    “Building it,” has to begin with a clear understanding of what the professionals want. Our teams heard you, and we have responded. Take advantage of the opportunities that will be presented at ASRW this October, and become a part of shaping the future of these events. And rest assured, ASRW will be a part of the future because this industry deserves its own week.
 

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